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Dia de los Muertos Festival 2017

The Hughes Family Tribute Center presented its third Dia de los Muertos Festival in Crown Hill Memorial Park. The cemetery, located in the Bachman Lake area, is traditionally visited by families on Dia de los Muertos. The Festival built on…

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Operation Valentine 2017

Working on Operation Valentine with the Hughes Family Tribute Center was so much fun! We worked with 14 retirement and assisted living centers and collected more than 400 hand-made Valentines to send to U.S. troops overseas and distribute to veterans…

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Summer is a Great Time to Get Ahead

Spend Your Summer Getting Ahead... Free Your Time for Building Your Business ... or Working On Your Future Your Virtual Assistant will provide the expert support you need to move the ball forward at a fraction of the cost of…

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What Makes a Good Story?

Some of my favorite suggestions for crafting an effective media release. Plus, I love talking about the needlepoint feature! What Makes a Good Story?

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Does 60 seconds on TV still count as fame?

Sometimes TV time is a disappointment for clients, the "my story is worth more time" syndrome. But, 60 seconds on a major regional network news show is still a big deal and not easy to come by. The Vision Forum's…

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SWOT Analysis and More Great Marketing Lessons

I attended a day-long Strategic Planning workshop last Saturday, and, of course, we worked through a SWOT Analysis. I've been using SWOT for a long time and wondered when it first came into practice. In searching the web, I ended…

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The Best Sales/Fundraising Lesson Ever

The best sales and fundraising lesson I ever received was during my first professional job out of graduate school. I was working in a one-person office, responsible for everything from filing IRS documents, to writing concert programs, to picking up…

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Thinking with Words

My son's teacher recently told me that my son's ability to "think with words" was outstanding. My knee-jerk immediate thought was "How else would one think but with words?" But there are several ways to think - spatially like engineers…

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Sunday Afternoon in the Boardroom

Lazy Sunday afternoons in July aren't usually the site of something exciting, but last Sunday I spent three hours with a group of marketing professionals gathered to develop a Marketing Strategy. This wasn't any old marketing strategy, but one calculated…

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To Video or Not To Video

If You Care about Low Income Housing... Community Resource Group (CRG) initiated an affordable housing project working with residents of manufactured home parks in Houston, Texas. Residents, with the help of CRG, can purchase their park and then manage it…

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Do You Know Where You’re Posting?

Double posting, not posting, mysterious looping - all symptoms of problems in updating social media. I'm only managing three right now - Facebook, LinkedIn, and Twitter, but a Chart is worth a thousand tweets. Draw one of these to track…

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Strategic Messaging

Before you can talk about or sell your business or organization, it helps to have determined just what you are.  There are lots of business terms for this, but my favorite tools are strategic messaging and the SWOT analysis (Strengths,…

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Capital Campaigns – Collateral Development

The Episcopal Church of the Transfiguration launched a capital campaign to raise funds for their new South Building.  Miller Consulting, in partnership with Global Images Design, developed a Campaign Communication Plan that communicated key messages through a series of postcards…

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