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Sunday Afternoon in the Boardroom

Lazy Sunday afternoons in July aren’t usually the site of something exciting, but last Sunday I spent three hours with a group of marketing professionals gathered to develop a Marketing Strategy. This wasn’t any old marketing strategy, but one calculated to change the way of doing business for one of my clients, Reading & Radio Resource.

This volunteer group, put together by Board member Jan Crockett, accomplished what lots of committees never do – set specific goals with specific point persons with specific deadlines! As I said, it was an exciting Sunday afternoon.

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