One of my favorite client projects every year is Operation Valentine, coordinated by the Hughes Family Tribute Center. This year in spite of the Covid-19 pandemic and the stress and uncertainty around it, the residents of 18 retirement centers created…
Sometimes there's nothing that can explain a complicated process as easily and succinctly as a video. Slide 3 in this video is a great example. And kudos, to DME Exchange of Dallas for receiving a $55,000 grant from The Moody…
Everyone loves to use video or a PowerPoint slideshow in their presentation. But many times, when I hear "And now we're going to watch a video or a slide show," my eyes glaze over. Videos are a little easier to…
Spend Your Summer Getting Ahead... Free Your Time for Building Your Business ... or Working On Your Future Your Virtual Assistant will provide the expert support you need to move the ball forward at a fraction of the cost of…
Some of my favorite suggestions for crafting an effective media release. Plus, I love talking about the needlepoint feature! What Makes a Good Story?
Bob Miller, business columnist for The Dallas Morning News, featured client Reading & Radio Resource. DMN_BobMiller_101013
The new issue of Baylor University Louise Herrington School of Nursing magazine is out,http://www.baylor.edu/nursing/index.php?id=79711. This issue features stories on how Baylor nurses serve, including the story "A Heart for Missions".
Fabulous presentation by Fun City Social Media at the recent National Schools Foundation conference. Facebook, Twitter, Pinterest, and LinkedIN cast in a new and doable light. The company has loads of informative information on their website http://www.funcitysocialmedia.com
Awards, nominations, and contracts won are great reasons to send out a media release with a photo. Even small to medibum-sized press mentions are noticed and help build reputations.
Bill E. Carter ’69, a Wise County native, recently received the Outstanding Alumni Award from the College of Agriculture and Life Sciences at Texas A&M University. Established in 1992, this award recognizes those alumni who distinguish themselves by reaching a…
Sometimes TV time is a disappointment for clients, the "my story is worth more time" syndrome. But, 60 seconds on a major regional network news show is still a big deal and not easy to come by. The Vision Forum's…
Winfree Academy,http://www.winfreeacademy.com, is a school for students who are at risk of dropping out of high school. They can attend school in a safe environment and work with staff members who have been specifically trained to work with at-risk youth.…
I attended a day-long Strategic Planning workshop last Saturday, and, of course, we worked through a SWOT Analysis. I've been using SWOT for a long time and wondered when it first came into practice. In searching the web, I ended…
The best sales and fundraising lesson I ever received was during my first professional job out of graduate school. I was working in a one-person office, responsible for everything from filing IRS documents, to writing concert programs, to picking up…
My son's teacher recently told me that my son's ability to "think with words" was outstanding. My knee-jerk immediate thought was "How else would one think but with words?" But there are several ways to think - spatially like engineers…
Lazy Sunday afternoons in July aren't usually the site of something exciting, but last Sunday I spent three hours with a group of marketing professionals gathered to develop a Marketing Strategy. This wasn't any old marketing strategy, but one calculated…
If You Care about Low Income Housing... Community Resource Group (CRG) initiated an affordable housing project working with residents of manufactured home parks in Houston, Texas. Residents, with the help of CRG, can purchase their park and then manage it…
Double posting, not posting, mysterious looping - all symptoms of problems in updating social media. I'm only managing three right now - Facebook, LinkedIn, and Twitter, but a Chart is worth a thousand tweets. Draw one of these to track…
Before you can talk about or sell your business or organization, it helps to have determined just what you are. There are lots of business terms for this, but my favorite tools are strategic messaging and the SWOT analysis (Strengths,…