It's not every day I have the chance to write about Martin Luther, The Reformation, and the organ building tradition in Northern Germany! Writing this story about The Episcopal Church of the Transfiguration's new organ was a treat.
If You Care about Low Income Housing... Community Resource Group (CRG) initiated an affordable housing project working with residents of manufactured home parks in Houston, Texas. Residents, with the help of CRG, can purchase their park and then manage it…
Coordinating a photographer with your story idea or event can be key to receiving coverage in the media. Good pictures help tell the story and interest the readers. Hire a photographer if you can. If not, recruit a volunteer, or…
Writing editorials and opinion columns requires several skills at once – the ability to write succinctly, maybe even entertainingly, tightly structured, and in the voice of your client. This leads us to perhaps the most important skill after basic writing…
Sometimes a small thing can trigger a story idea. Mrs. Pearl, 93 years old at the time, sent a $20 cash donation to Reading & Radio Resource with a hand-written note saying that the radio reading service was the first…
Don’t forget that columnists or short highlight sections are often the most read in a publication. They usually include a photo, too.
I do sports, too. As a girl, I lived in West Texas where football is King, so football is ingrained in my soul. I still have my Rankin Red Devils memorabilia.
Fashion magazines, design magazines, neighborhood papers, even business papers can spotlight your cultural event or art gallery. I’m always on the hunt for new publications or websites. PaperCity Dallas, Modern Luxury Dallas, the Fort Worth Star-Telegram, The Dallas Morning News…
Beautiful images are everything when working with artists and art galleries. A professional photographer knows how to shoot artwork to look its best. Lighting and a professional “eye” can mean the difference between a photo that enhances the artwork and…
Before you can talk about or sell your business or organization, it helps to have determined just what you are. There are lots of business terms for this, but my favorite tools are strategic messaging and the SWOT analysis (Strengths,…
Sometimes a story is of interest to both general media and a more specific market media. A media plan needs to reach both potential audiences. When Nobel Peace Prize Winner Archbishop Tutu visited The Episcopal Church of the Transfiguration…
Archbishop Desmond Tutu, Nobel Peace Prize winner, visited and spoke at The Episcopal Church of the Transfiguration. Preparations began a year in advance. Miller consulting offered a turn-key operation including volunteer management, logistical planning, fundraising, collateral development, and media relations.…
Dallas/Fort Worth House & Home asked if I could submit tips for buying art. One of my tips was to consider buying art that speaks directly to you. As an example I used a painting by one of…
Feature writing offers a chance to more fully explore an issue and to tell a compelling a story. It’s also a chance to bore the reader after the first page if attention is not paid to story arc. The CliffDweller…
Newsletters can help cement team spirit within a company, an organization, or among its constituents, but only if the newsletter communicates news people want to read. People want to read interesting stories about other people. Interviewing and writing these stories…
How to differentiate your client from others that do the same thing? Walter Hofheinz is an estate planning lawyer, one of several hundred in the Dallas area, and thousands in Texas. As the 2006 recipient of the State Bar of…
Creativity and persistence can make a big difference in whether your story is told in the media or not. In Dallas, The Episcopal Church of the Transfiguration is only one of thousands of churches. Churches all do basically the same…