Creativity and persistence can make a big difference in whether your story is told in the media or not. In Dallas, The Episcopal Church of the Transfiguration is only one of thousands of churches. Churches all do basically the same thing, so it’s hard to generate media interest about a particular church unless you have hard news such as installing a new organ, launching a building campaign, or hiring a new minister. Even for these hard news stories, unless you are a large, already famous church, it’s hard to garner attention.
Transfiguration is neither particularly large nor famous, but with creative thinking, it has a lot of stories to tell.