Writing is 3/4 of the Game Today

The Vision Forum’s No-Hate event was featured in The Dallas Morning New’s NeighborsGo section. If you want a feature, you’d better be able to write it!

Vision Forum's

The Vision Forum, http://www.thevisionforum.org
presented It’s Time Dallas: A Two-Day No- Hate Occasion featuring Margaret Marshall, former Chief Justice of Massachusetts’ Supreme Judicial Court and author of the ruling legalizing same-sex marriage in Massachusetts, and the NOH8 Campaign.

On Saturday, October 15 at 7 p.m., Margaret Marshall, former Chief Justice of [...]

Boy Scout Ziplining Away

Scout-A-Palooza’s the feature story in the Oak Cliff People, http://www.oakcliffpeople.com/2011/09/01/oak-cliff-people-090211
Boy Scout Troop 5 and Crew 5 hosted their first annual Scout-A-Palooza with water balloon fights, an awesome zipline, rope bridges, caveman golf, and tomahawk throwing and showcased Cub, Scout, and Venture programs. “Scouting is a values-based, outdoors program that helps young people [...]

New for the Visually-Impaired

Visually-impaired patrons can now more fully enjoy live theatrical performances thanks to this new program by Reading & Radio Resource. The organization recently launched its Audio Description Services in partnership with the AT&T Perofrming Arts Center. Trained volunteers provide live description of the sets, costumes, action, and props during theatrical performances. Learn [...]

Reading & Radio Resource featured in The Dallas Morning News

Mike Tamez, sportscaster for Station NTRB of Reading & Radio Resource, is featured in a front page Metro story for The Dallas Morning News. There’s also a video of Mike, who’s been blind since the age of 4, talking about his show, Mike Tamez of The Sports Section.

Whose God Is It Anyway? presented by client, The Vision Forum

Vision Forum presents Jon Meacham, Pulitzer Prize-winning author and former editor of Newsweek, on Tuesday, November 16. Mr. Meacham will discuss his book, American Gospel, offering an historical perspective of religion in America AND addressing current topics such as the building of the Islamic community center in New York City near “Ground [...]

The Best PR You Can Get

Sometimes the best PR comes from an unexpected source – a helpful, well-informed, friendly parking lot attendant! I was on a business call with a client last week in Fort Worth. The day was chillier than I expected, and I had returned to the car for my sweater. The parking lot attendant [...]

To Video or Not To Video

If You Care about Low Income Housing…

Community Resource Group (CRG) initiated an affordable housing project working with residents of manufactured home parks in Houston, Texas. Residents, with the help of CRG, can purchase their park and then manage it themselves thus providing more security and a better quality of life for them [...]

Working with Photographers

Coordinating a photographer with your story idea or event can be key to receiving coverage in the media. Good pictures help tell the story and interest the readers.

Hire a photographer if you can. If not, recruit a volunteer, or learn how to take decent pictures yourself.

Writing the editorial

Writing editorials and opinion columns requires several skills at once – the ability to write succinctly, maybe even entertainingly, tightly structured, and in the voice of your client. This leads us to perhaps the most important skill after basic writing skills, being a careful and intuitive listener.

Sometimes a Small Thing

Sometimes a small thing can trigger a story idea. Mrs. Pearl, 93 years old at the time, sent a $20 cash donation to Reading & Radio Resource with a hand-written note saying that the radio reading service was the first thing she heard in the morning and the last thing at night.

Her note [...]

Working with Columnists

Don’t forget that columnists or short highlight sections are often the most read in a publication. They usually include a photo, too.

Beautiful Images

Beautiful images are everything when working with artists and art galleries. A professional photographer knows how to shoot artwork to look its best. Lighting and a professional “eye” can mean the difference between a photo that enhances the artwork and a photo that is “just a photo.”  The sculpture of Michael O’Keefe, photographed [...]

Strategic Messaging

Before you can talk about or sell your business or organization, it helps to have determined just what you are.  There are lots of business terms for this, but my favorite tools are strategic messaging and the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats.) I worked with Marsha Cameron and Billie Day of [...]

Women Business Owners Profiles

Women business owners have unique stories to tell. Working with the National Association of Women Business Owners – Dallas/Fort Worth Chapter, I’ve helped turn the spotlight on a few.  These women’s photos and stories are featured in the Dallas Business Journal, Plano Insider, and Fort Worth Business Press.

Market specific media

Sometimes a story is of interest to both general media and a more specific market media.   A media plan needs to reach both potential audiences. When Nobel Peace Prize Winner Archbishop Tutu visited The Episcopal Church of the Transfiguration from his home in South Africa, predominantly African-American papers were invited to all [...]

Archbishop Desmond Tutu

Archbishop Desmond Tutu, Nobel Peace Prize winner, visited and spoke at The Episcopal Church of the Transfiguration. Preparations began a year in advance. Miller consulting offered a turn-key operation including volunteer management, logistical planning, fundraising, collateral development, and media relations.

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Three Birds with One Stone


Dallas/Fort Worth House & Home asked if I could submit tips for buying art.   One of my tips was to consider buying art that speaks directly to you.   As an example I used a painting by one of the artists represented by client Norwood Flynn Gallery, Ray-Mel Cornelius.

So, I promoted Miller [...]

Feature Writing

Feature writing offers a chance to more fully explore an issue and to tell a compelling a story. It’s also a chance to bore the reader after the first page if attention is not paid to story arc.


The CliffDweller Magazine article on the Rosemont Elementary School’s arts program was a work of [...]

Interviewing and Article Writing

Newsletters can help cement team spirit within a company, an organization, or among its constituents, but only if the newsletter communicates news people want to read. People want to read interesting stories about other people. Interviewing and writing these stories is time-consuming and often gets shunted aside for more generic content. [...]