Sometimes TV time is a disappointment for clients, the "my story is worth more time" syndrome. But, 60 seconds on a major regional network news show is still a big deal and not easy to come by. The Vision Forum's…
The Vision Forum's No-Hate event was featured in The Dallas Morning New's NeighborsGo section. If you want a feature, you'd better be able to write it!
The Vision Forum, http://www.thevisionforum.org presented It’s Time Dallas: A Two-Day No- Hate Occasion featuring Margaret Marshall, former Chief Justice of Massachusetts’ Supreme Judicial Court and author of the ruling legalizing same-sex marriage in Massachusetts, and the NOH8 Campaign. On Saturday,…
Winfree Academy,http://www.winfreeacademy.com, is a school for students who are at risk of dropping out of high school. They can attend school in a safe environment and work with staff members who have been specifically trained to work with at-risk youth.…
Scout-A-Palooza's the feature story in the Oak Cliff People, http://www.oakcliffpeople.com/2011/09/01/oak-cliff-people-090211 Boy Scout Troop 5 and Crew 5 hosted their first annual Scout-A-Palooza with water balloon fights, an awesome zipline, rope bridges, caveman golf, and tomahawk throwing and showcased Cub, Scout,…
Visually-impaired patrons can now more fully enjoy live theatrical performances thanks to this new program by Reading & Radio Resource. The organization recently launched its Audio Description Services in partnership with the AT&T Perofrming Arts Center. Trained volunteers provide live…
Mike Tamez, sportscaster for Station NTRB of Reading & Radio Resource, is featured in a front page Metro story for The Dallas Morning News. There's also a video of Mike, who's been blind since the age of 4, talking about…
Vision Forum presents Jon Meacham, Pulitzer Prize-winning author and former editor of Newsweek, on Tuesday, November 16. Mr. Meacham will discuss his book, American Gospel, offering an historical perspective of religion in America AND addressing current topics such as the…
Sometimes the best PR comes from an unexpected source - a helpful, well-informed, friendly parking lot attendant! I was on a business call with a client last week in Fort Worth. The day was chillier than I expected, and I…
My son's teacher recently told me that my son's ability to "think with words" was outstanding. My knee-jerk immediate thought was "How else would one think but with words?" But there are several ways to think - spatially like engineers…
It's not every day I have the chance to write about Martin Luther, The Reformation, and the organ building tradition in Northern Germany! Writing this story about The Episcopal Church of the Transfiguration's new organ was a treat.
If You Care about Low Income Housing... Community Resource Group (CRG) initiated an affordable housing project working with residents of manufactured home parks in Houston, Texas. Residents, with the help of CRG, can purchase their park and then manage it…
Coordinating a photographer with your story idea or event can be key to receiving coverage in the media. Good pictures help tell the story and interest the readers. Hire a photographer if you can. If not, recruit a volunteer, or…
Writing editorials and opinion columns requires several skills at once – the ability to write succinctly, maybe even entertainingly, tightly structured, and in the voice of your client. This leads us to perhaps the most important skill after basic writing…
Sometimes a small thing can trigger a story idea. Mrs. Pearl, 93 years old at the time, sent a $20 cash donation to Reading & Radio Resource with a hand-written note saying that the radio reading service was the first…
Don’t forget that columnists or short highlight sections are often the most read in a publication. They usually include a photo, too.
I do sports, too. As a girl, I lived in West Texas where football is King, so football is ingrained in my soul. I still have my Rankin Red Devils memorabilia.
Fashion magazines, design magazines, neighborhood papers, even business papers can spotlight your cultural event or art gallery. I’m always on the hunt for new publications or websites. PaperCity Dallas, Modern Luxury Dallas, the Fort Worth Star-Telegram, The Dallas Morning News…
Beautiful images are everything when working with artists and art galleries. A professional photographer knows how to shoot artwork to look its best. Lighting and a professional “eye” can mean the difference between a photo that enhances the artwork and…
Before you can talk about or sell your business or organization, it helps to have determined just what you are. There are lots of business terms for this, but my favorite tools are strategic messaging and the SWOT analysis (Strengths,…