SWOT Analysis and More Great Marketing Lessons

I attended a day-long Strategic Planning workshop last Saturday, and, of course, we worked through a SWOT Analysis. I’ve been using SWOT for a long time and wondered when it first came into practice. In searching the web, I ended up here, www.marketingteacher.com. The site has a good history of SWOT and examples of what major company SWOTs might look like.  Plus, the site has great marketing tips and reminders.  I’ll be visiting again.