National and Regional Media Coverage

The how-tos are the same whether you’re talking to the local neighborhood paper or a national paper – have a good story, respond immediately to contacts from the media, research the right contact, pay attention to deadlines, and realize that one particular story might not work but keep trying different ideas.

Persistence pays off.  Below are [...]

Market Everything

First impressions – make them count. This media kit was designed to highlight the Italian connections for the University of Dallas as it launched a major capital campaign.