If You Care about Low Income Housing... Community Resource Group (CRG) initiated an affordable housing project working with residents of manufactured home parks in Houston, Texas. Residents, with the help of CRG, can purchase their park and then manage it…
Coordinating a photographer with your story idea or event can be key to receiving coverage in the media. Good pictures help tell the story and interest the readers. Hire a photographer if you can. If not, recruit a volunteer, or…
Sometimes a small thing can trigger a story idea. Mrs. Pearl, 93 years old at the time, sent a $20 cash donation to Reading & Radio Resource with a hand-written note saying that the radio reading service was the first…
Fashion magazines, design magazines, neighborhood papers, even business papers can spotlight your cultural event or art gallery. I’m always on the hunt for new publications or websites. PaperCity Dallas, Modern Luxury Dallas, the Fort Worth Star-Telegram, The Dallas Morning News…
Before you can talk about or sell your business or organization, it helps to have determined just what you are. There are lots of business terms for this, but my favorite tools are strategic messaging and the SWOT analysis (Strengths,…
Women business owners have unique stories to tell. Working with the National Association of Women Business Owners – Dallas/Fort Worth Chapter, I’ve helped turn the spotlight on a few. These women's photos and stories are featured in the Dallas Business…
Archbishop Desmond Tutu, Nobel Peace Prize winner, visited and spoke at The Episcopal Church of the Transfiguration. Preparations began a year in advance. Miller consulting offered a turn-key operation including volunteer management, logistical planning, fundraising, collateral development, and media relations.…
Dallas/Fort Worth House & Home asked if I could submit tips for buying art. One of my tips was to consider buying art that speaks directly to you. As an example I used a painting by one of…
Deciding how to communicate a complicated story to the media takes thought, skill, and experience. Community Resource Group was throwing a Grand Opening Party in celebration of its first conversion of a manufactured home park from investor-owned to resident-owned. But…
Feature writing offers a chance to more fully explore an issue and to tell a compelling a story. It’s also a chance to bore the reader after the first page if attention is not paid to story arc. The CliffDweller…
Newsletters can help cement team spirit within a company, an organization, or among its constituents, but only if the newsletter communicates news people want to read. People want to read interesting stories about other people. Interviewing and writing these stories…
How to differentiate your client from others that do the same thing? Walter Hofheinz is an estate planning lawyer, one of several hundred in the Dallas area, and thousands in Texas. As the 2006 recipient of the State Bar of…
Creativity and persistence can make a big difference in whether your story is told in the media or not. In Dallas, The Episcopal Church of the Transfiguration is only one of thousands of churches. Churches all do basically the same…