What Makes a Good Story?

Some of my favorite suggestions for crafting an effective media release. Plus, I love talking about the needlepoint feature!

What Makes a Good Story?

Does 60-seconds on TV still count as fame?

Sometimes TV time is a disappointment for clients, the “my story is worth more time” syndrome. But, 60 seconds on a major regional network news show is still a big deal and not easy to come by. The Vision Forum’s recent No-Hate event was covered by WFAA, http://www.wfaa.com/community/Hundreds-say-no-to-hate-in-Dallas-131964418.html. The original spot was [...]

Vision Forum's

The Vision Forum, http://www.thevisionforum.org
presented It’s Time Dallas: A Two-Day No- Hate Occasion featuring Margaret Marshall, former Chief Justice of Massachusetts’ Supreme Judicial Court and author of the ruling legalizing same-sex marriage in Massachusetts, and the NOH8 Campaign.

On Saturday, October 15 at 7 p.m., Margaret Marshall, former Chief Justice of [...]

Martin Luther, The Reformation & Other Everyday Things

It’s not every day I have the chance to write about Martin Luther, The Reformation, and the organ building tradition in Northern Germany! Writing this story about The Episcopal Church of the Transfiguration’s new organ was a treat.

Working with Photographers

Coordinating a photographer with your story idea or event can be key to receiving coverage in the media. Good pictures help tell the story and interest the readers.

Hire a photographer if you can. If not, recruit a volunteer, or learn how to take decent pictures yourself.

Market specific media

Sometimes a story is of interest to both general media and a more specific market media.   A media plan needs to reach both potential audiences. When Nobel Peace Prize Winner Archbishop Tutu visited The Episcopal Church of the Transfiguration from his home in South Africa, predominantly African-American papers were invited to all [...]

Archbishop Desmond Tutu

Archbishop Desmond Tutu, Nobel Peace Prize winner, visited and spoke at The Episcopal Church of the Transfiguration. Preparations began a year in advance. Miller consulting offered a turn-key operation including volunteer management, logistical planning, fundraising, collateral development, and media relations.

view Program

Capital Campaigns – Collateral Development

The Episcopal Church of the Transfiguration launched a capital campaign to raise funds for their new South Building.  Miller Consulting, in partnership with Global Images Design, developed a Campaign Communication Plan that communicated key messages through a series of postcards mailed to the parish members and posters mounted throughout the campus.

Postcard 1

What's Your Story Today

Creativity and persistence can make a big difference in whether your story is told in the media or not. In Dallas, The Episcopal Church of the Transfiguration is only one of thousands of churches. Churches all do basically the same thing, so it’s hard to generate media interest about a particular church unless [...]