Some of my favorite suggestions for crafting an effective media release. Plus, I love talking about the needlepoint feature!
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Sometimes TV time is a disappointment for clients, the “my story is worth more time” syndrome. But, 60 seconds on a major regional network news show is still a big deal and not easy to come by. The Vision Forum’s recent No-Hate event was covered by WFAA, http://www.wfaa.com/community/Hundreds-say-no-to-hate-in-Dallas-131964418.html. The original spot was [...]  The Vision Forum, http://www.thevisionforum.org On Saturday, October 15 at 7 p.m., Margaret Marshall, former Chief Justice of [...]  Sometimes a story is of interest to both general media and a more specific market media. A media plan needs to reach both potential audiences. When Nobel Peace Prize Winner Archbishop Tutu visited The Episcopal Church of the Transfiguration from his home in South Africa, predominantly African-American papers were invited to all [...]  Archbishop Desmond Tutu, Nobel Peace Prize winner, visited and spoke at The Episcopal Church of the Transfiguration. Preparations began a year in advance. Miller consulting offered a turn-key operation including volunteer management, logistical planning, fundraising, collateral development, and media relations.  The Episcopal Church of the Transfiguration launched a capital campaign to raise funds for their new South Building. Miller Consulting, in partnership with Global Images Design, developed a Campaign Communication Plan that communicated key messages through a series of postcards mailed to the parish members and posters mounted throughout the campus.  Creativity and persistence can make a big difference in whether your story is told in the media or not. In Dallas, The Episcopal Church of the Transfiguration is only one of thousands of churches. Churches all do basically the same thing, so it’s hard to generate media interest about a particular church unless [...] |
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Miller Consulting · Donna Miller · 972-591-1141 · dmiller@millerpr.com · Privacy & Terms |
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