 Sometimes a small thing can trigger a story idea. Mrs. Pearl, 93 years old at the time, sent a $20 cash donation to Reading & Radio Resource with a hand-written note saying that the radio reading service was the first thing she heard in the morning and the last thing at night. Her note led [...]  Deciding how to communicate a complicated story to the media takes thought, skill, and experience. Community Resource Group was throwing a Grand Opening Party in celebration of its first conversion of a manufactured home park from investor-owned to resident-owned. But the event wasn’t the story. The story was about low-income, marginalized, but [...]  How to differentiate your client from others that do the same thing? Walter Hofheinz is an estate planning lawyer, one of several hundred in the Dallas area, and thousands in Texas. As the 2006 recipient of the State Bar of Texas Lawyer of the Year, general practice, solo and small firm section, he [...]  Creativity and persistence can make a big difference in whether your story is told in the media or not. In Dallas, The Episcopal Church of the Transfiguration is only one of thousands of churches. Churches all do basically the same thing, so it’s hard to generate media interest about a particular church unless [...] |
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Miller Consulting · Donna Miller · 972-591-1141 · dmiller@millerpr.com · Privacy & Terms |
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