Charleston Post & Courier features John Holiday

The Charleston Post & Courier featured John Holiday during his successful run during the USA Spoleto Festival 2015. Wildly successful run, I should say, since the article headline reads, “John Holiday steals the festival,”
http://www.postandcourier.com/article/20150531/PC2106/150539872

The Post & Courier produced a companion video of John for this story. I think it portrays the life of [...]

What Makes a Good Story?

Some of my favorite suggestions for crafting an effective media release. Plus, I love talking about the needlepoint feature!

What Makes a Good Story?

D CEO Magazine tells you why you need to know Darla Beggs

Darla Beggs is the incoming president for the National Association of Women Business Owners, owner of Abba Staffing and Consulting, and a hoot at a party!
http://ww.dmagazine.com/publications/d-ceo/2013/december/why-you-need-to-know-darla-beggs-of-abba-staffing#.UpUiFJI5d9s.email”

Sometimes a Small Thing

Sometimes a small thing can trigger a story idea. Mrs. Pearl, 93 years old at the time, sent a $20 cash donation to Reading & Radio Resource with a hand-written note saying that the radio reading service was the first thing she heard in the morning and the last thing at night.

Her note [...]

Telling a Story

Deciding how to communicate a complicated story to the media takes thought, skill, and experience. Community Resource Group was throwing a Grand Opening Party in celebration of  its first conversion of a manufactured home park from investor-owned to resident-owned. But the event wasn’t the story. The story was about low-income, marginalized, [...]

How is this lawyer different than the 3,000 other lawyers in the field


How to differentiate your client from others that do the same thing? Walter Hofheinz is an estate planning lawyer, one of several hundred in the Dallas area, and thousands in Texas. As the 2006 recipient of the State Bar of Texas Lawyer of the Year, general practice, solo and small firm section, [...]

What's Your Story Today

Creativity and persistence can make a big difference in whether your story is told in the media or not. In Dallas, The Episcopal Church of the Transfiguration is only one of thousands of churches. Churches all do basically the same thing, so it’s hard to generate media interest about a particular church unless [...]