Sometimes TV time is a disappointment for clients, the “my story is worth more time” syndrome. But, 60 seconds on a major regional network news show is still a big deal and not easy to come by. The Vision Forum’s recent No-Hate event was covered by WFAA, http://www.wfaa.com/community/Hundreds-say-no-to-hate-in-Dallas-131964418.html. The original spot was 60-seconds. [...]
Winfree Academy,http://www.winfreeacademy.com, is a school for students who are at risk of dropping out of high school. They can attend school in a safe environment and work with staff members who have been specifically trained to work with at-risk youth. Miller Consulting will work with Winfree on Strategic Business Development initiatives including social [...] I attended a day-long Strategic Planning workshop last Saturday, and, of course, we worked through a SWOT Analysis. I’ve been using SWOT for a long time and wondered when it first came into practice. In searching the web, I ended up here, www.marketingteacher.com. The site has a good history of SWOT and examples [...]  The best sales and fundraising lesson I ever received was during my first professional job out of graduate school. I was working in a one-person office, responsible for everything from filing IRS documents, to writing concert programs, to picking up guest artists at the airport. It was easy to get lost in everyday [...] My son’s teacher recently told me that my son’s ability to “think with words” was outstanding. My knee-jerk immediate thought was “How else would one think but with words?” But there are several ways to think – spatially like engineers and architects, visually like painters, aurally like musicians, emotionally like most of [...] Lazy Sunday afternoons in July aren’t usually the site of something exciting, but last Sunday I spent three hours with a group of marketing professionals gathered to develop a Marketing Strategy. This wasn’t any old marketing strategy, but one calculated to change the way of doing business for one of my clients, Reading & [...]  If You Care about Low Income Housing… Community Resource Group (CRG) initiated an affordable housing project working with residents of manufactured home parks in Houston, Texas. Residents, with the help of CRG, can purchase their park and then manage it themselves thus providing more security and a better quality of life for them and their [...]  Before you can talk about or sell your business or organization, it helps to have determined just what you are. There are lots of business terms for this, but my favorite tools are strategic messaging and the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats.) I worked with Marsha Cameron and Billie Day of Paradox [...]  The Episcopal Church of the Transfiguration launched a capital campaign to raise funds for their new South Building. Miller Consulting, in partnership with Global Images Design, developed a Campaign Communication Plan that communicated key messages through a series of postcards mailed to the parish members and posters mounted throughout the campus. Postcard 1  First impressions – make them count. This media kit was designed to highlight the Italian connections for the University of Dallas as it launched a major capital campaign. |
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Miller Consulting · Donna Miller · 972-591-1141 · dmiller@millerpr.com · Privacy & Terms |
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