Case Studies - Public Relations

John Holiday – Countertenor
John Holiday, countertenor and recent third prize winner at Plácido Domingo’s international Operalia Competition, desired to capitalize on his recent media exposure and critical reviews by working with his own publicist, not relying on the publicity generated by the opera houses themselves. Since working with Miller Consulting, John has received major print and video features in The Houston Chronicle, the Charleston Post & Courier connected with the Spoleto USA Festival 2015, and a story in The New York Times connected to his last-minute substitution role in the New York City Opera gala, and radio interviews with KUSC in Los Angeles and Classical 91.7 in Houston.

Baylor University Louise Herrington School of Nursing Golden for the Gold Gala

Baylor University Louise Herrington School of Nursing is the proverbial “best kept secret” among North Texas nursing schools. They wanted to increase public awareness about their school and also increase visibility among potential donors to the School. Their identified goals for the Going for the Gold Gala were:

  • Increase public awareness of the Baylor University Louise Herrington School of Nursing
  • Educate the viewer/reader about interesting aspects of the Nursing School
  • Promote awareness of the upcoming Gala and the need for nursing scholarships

Miller Consulting developed a Media Campaign that included pre-event and post-event coverage, pitches to the Dallas society/fashion media – the first time this media had been approached, feature story pitches to print and TV, and postings – photos and stories – to online blogs, calendars and news sites.

The Gala was featured for the first time by Bob Miller, business columnist for The Dallas Morning News, and covered by numerous blogs/websites such as neighborsgo.com and dmagazine.com.

Vision Forum, an outreach initiative of the Episcopal Church of the Transfiguration

The Episcopal Church of the Transfiguration wanted to increase its visibility in the DFW area and increase its involvement in human rights. The Vision Forum was founded in 2008 to increase awareness of the reality of the human condition and the promise of hope and healing offered through education and the arts leading toward a sustainable, just and peaceful world.

Miller Consulting helped select and secure the inaugural guest speaker, Archbishop Desmond Tutu, Nobel Laureate. We arranged print coverage, radio interviews and day-of television coverage. His speech was attended by an overflow crowd of hundreds from all over the DFW metroplex.

The Vision Forum continued to bring in national and international luminaries including:

  • Jon Meacham, a Pulitzer Prize winning author, former editor of Newsweek, writer for The New York Times and The Washington Post, and regular contributor on Meet the Press, Morning Joe and Charlie Rose.
  • Louis Gossett, known for his Academy Award winning role in An Officer and a Gentleman. He spoke about his anti-racism work with Los Angeles gangs.
  • The NOH8 Campaign, www.noh8campaign.org, is a photographic silent protest created by celebrity photographer Adam Bouska and partner, Jeff Parshley, in direct response to the passage of California Proposition 8.

A Media Campaign was built and implemented for each one of these guests resulting in coverage in The Dallas Morning News, community newspapers, blogs/websites, and TV coverage. The NOH8 event was attended by thousands of people from around the North Texas area, the majority of whom had not known or attended Transfiguration.

Community Resource Group Mobile Home Initiative

Community Resource Group (CRG) believes mobile homes offer housing with asset-building potential for hard-working, low-income families, particularly if the land beneath the mobile homes is owned by resident associations, not outside investors. CRG and the board of directors Pasadena Trails resident association wanted to celebrate their successful conversion to resident-owned and managed.

Miller Consulting worked with CRG to secure media coverage resulting in a feature story with The Houston Chronicle, planned a Grand Opening event including developing the guest list of local dignitaries and politicians, organizing a carnival for the residents, and producing a marketing video featuring interviews with residents, CRG executives and financing executives.